
Seager
CONSUMER · APPAREL
Western lifestyle DTC + wholesale brand
BOOTSTRAPPED → FIRST INSTITUTIONAL ROUNDFirst round
$3M · BOOTSTRAPPED → INSTITUTIONAL
// CHALLENGE
Where we walked in
Bootstrapped multi-year operating history with no governance framework and no investor infrastructure. Ready to scale, but not ready to take institutional capital.
// RESULT
What closed
First institutional round closed at $3M. Governance, capital, and IR infrastructure in place for the next priced round.
// APPROACH
What we did
Capital readiness
structural, operational, and financial dimensions
Governance reset
operating + shareholder agreements with outside counsel
Supplier financing renegotiated to free up working capital for growth
Advisory board recruited around the strategic gaps
IR platform built to automate post-round investor cadence
// OUTCOME
Capital readiness, governance reset, and structuring through the first institutional round. Ongoing strategy + management + IR automation.
Still running
Structuring the next round. Strategy + management ongoing. Investor relations fully automated.





